I've been getting more SPAM lately with better subjects. They are more "geeky", and sometimes almost actual sentences. They include topics of sendmail, Linux, and other things which I'd actually be interested in. Of course, they are just for junk stocks, but it's interesting that the subjects appear "targeted". Here's one I just got, which is similar to various others:

"The sendmail chapter has been written and contributed by Vince Skahan."

Not only would 'sendmail' mean something to me, but I do get chapters of books to review from time to time. So, when I get these, they are almost tempting to look at (but, I don't).